![]() These ads work best for lead generation when you are able to offer some sort of lead magnet or incentive for the readers to engage with you. LinkedIn Message Ads are a unique way to begin a conversation with a prospect by literally showing up in their InBox as a sponsored InMail. This ad type appears in the LinkedIn home feed that provides necessary information about the event, such as time, date, and location and are based on your creation of a LinkedIn Event. ![]() Event AdsĮvent Ads generally used once to promote the new events that your company offers. Visitors are usually attracted to these images and love to swipe them, helping increase engagement for your content. You can add two to ten images in a row to draw visitors’ attention. The Carousel Ads give you the opportunity to share insight and help to engage readers by showing them strong visuals. This ad style on LinkedIn uses a swipeable array of cards to showcase your brand story, products, and services. You can even read different LinkedIn guides to craft captivating videos. ![]() Make sure you plan your video specs before uploading on LinkedIn. ![]() It even allows you to focus on your brand’s story. Moreover, you have the opportunity to discuss your brand products appropriately. With video ads, you have the opportunity to highlight your customer experience and give insight into your company culture. Using Video Ads to promote your brand on LinkedIn is one of the effective ways to generate leads. Videos are one of the best ways to grab the user’s attention. Note that in most cases the image comes from the featured image of the link being shared but you can also post a separate image and custom link here if you choose to do so. These ads look like a regular post, but the difference is these ads are paid for promotional purposes. The aim of these ads is to increase brand awareness, website conversions, and website visits. You can even introduce newly launched products and services. These ads can be used for any type of promotional event and webinars. The single image LinkedIn ads get more views and blend with an organic post. These ads appear on the user’s home feed. It includes an ad copy with just one image. Single image ads are usually known as sponsored content. Once you fix your ad type, it will become easier to achieve your goals and objectives. When you decide to start advertising on LinkedIn, first you should know the different LinkedIn Ads Types. is because LinkedIn Ads campaigns can help you:įurther Reading: LinkedIn Lead Generation: 20 Strategies That Work in 2023 8 Linkedin Ads Types However, creating LinkedIn ads might be the number one choice for some businesses that lack organic promotion capabilities. And, about 94% of B2B marketers use LinkedIn to share content, and it is one of the best sites to drive more traffic through both organic posting as well as promoted LinkedIn Ads campaigns. There are now more than 740+ million active users on LinkedIn. Now, this platform plays a pivotal role in the lead generation process. You all know LinkedIn is a valuable networking tool and connect you with professionals across industries. 4 Creative Ways to Use Linkedin for Advertising Campaigns. ![]()
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